@2024
In a world of visual eloquence,
I turn ideas into compelling narratives.
I'm Calu, senior graphic designer based in Chile.
As a graphic designer with over a decade of professional experience, I’ve had the opportunity to develop a diverse set of skills in various fields of design. I specialize in digital design and improve my capabillitys with continuous learning to ensure I provide my clients with the best possible service. I enjoy exploring effective ways to find suitable solutions that foster the interaction between communication and creativity.
2023 | Creative Director, Wonder Studio.
Santillana (Editorial, education company) invited me to participate as an independent designer (Wonder.s) in the design of 3 educational platforms. Faced with this challenge, I decided to form a team by adding a junior designer and a front-end developer. Primarily, my role focused on Creative Direction and leading the design team. In addition, I was directly involved in designing interface proposals for the platforms.
2021-23 | Senior Graphic Designer, Vaico Medical.
Vaico (b2b, b2c sales company) imports and distributes various products for babies, breastfeeding, and self-care. With renowned brands like WaterWipes, Twistshake, Ardo, among others, it operates in Chile with its physical store and 3 online stores.
During the first year and a half at Vaico, I was the sole designer in the marketing team (and the company), so my responsibilities extended across various team requirements. Later, with the integration of another designer, my role specifically focused on web design, innovation, and platforms.
⬩Social Media: Planning, creating, and designing content for 4 social media accounts.
⬩Graphic Design: Designing graphic elements for booths, physical stores, merchandising, packaging design, etc.
⬩Platform Manager: Responsible for the maintenance and operation of 2 e-commerce websites (Shopify), including campaign management, product updates, web design, and campaign implementation, among other tasks.
⬩Corporate Design: In addition to my marketing team responsibilities, I was involved in designing presentations, maintaining the corporate website (WordPress), creating designs for the sales team (B2B), and more.
⬩Marketing: Planned monthly B2C campaigns, designed graphic materials (web, mailing, ads), and implemented campaigns for the launch of new brands and products.
2021 | (fl.) Graphic Designer, AMYCA School (Spain).
Collaborated with AMYCA School as a graphic designer for Latin America while pursuing a master’s degree in circular economy.
⬩Social Media: Created and designed content.
⬩Marketing: Designed digital brochures for master’s programs and advertising materials.
⬩Website: Maintained and updated content on the school’s website, in addition to designing graphics for new course launches.
2021-22 | (fl.) Communication Manager, Green Drinks Buenos Aires (Argentina)
Initially I was invited to participate as a web designer for the NGO Green Drinks BA, I successfully completed the website redesign project and was subsequently named Communication Manager.
Responsibilities included: Actively participated in the planning, design, and promotion of the NGO’s activities as a permanent collaborator.
In 2022, I had the opportunity to travel to Buenos Aires to participate in the first post-pandemic event. Currently, I am still collaborating with them on specific projects, such as the website redesign.
*fl. freelance
I have been working as a professional graphic designer since 2010; however, here I am specifically sharing details from just the last few years.
Main
2013 | Bachelor’s in Multimedia Communications. Universidad Mayor, Chile.
2011 | Diploma Cross-Media Responsive Design. Academia Mac, Chile.
2005-09 | Professional Graphic Design. DUOC UC, Chile.
Specialized Courses
2021 | Community Manager and Social Media Advertising. Coderhouse, Argentina.
2020 | Web Design. Coderhouse, Argentina.
2019 | UX/UI Design. Coderhouse, Argentina.
Others
2021-22 | Master’s in Circular Economy and Environment. Universidad Europea Miguel de Cervantes, Spain.
Between 2014 and 2020, I had the great opportunity to work in various countries and also travel to over 20 others.
2014-15 | New Zealand
2015-16 | Australia
2017-18 | France
2018-19 | Germany
Portfolio
In December 2022, my graphic design and creative strategy studio was born, where, alongside an incredible team, we are ambitiously working on wonderful projects.
Get in touch with me!
Whether you have a question, want to discuss a project, or just say hello, I’m here to connect. Feel free to reach out using the form below, and I’ll get back to you as soon as possible. Your inquiries are important to me, and I look forward to hearing from you!
In a world of visual eloquence,
I turn ideas into compelling narratives.
I'm Calu, senior graphic designer based in Chile.
As a graphic designer with over a decade of professional experience, I’ve had the opportunity to develop a diverse set of skills in various fields of design. I specialize in digital design and improve my capabillitys with continuous learning to ensure I provide my clients with the best possible service. I enjoy exploring effective ways to find suitable solutions that foster the interaction between communication and creativity.
2023 | Creative Director, Wonder Studio.
Santillana (Editorial, education company) invited me to participate as an independent designer (Wonder.s) in the design of 3 educational platforms. Faced with this challenge, I decided to form a team by adding a junior designer and a front-end developer. Primarily, my role focused on Creative Direction and leading the design team. In addition, I was directly involved in designing interface proposals for the platforms.
2021-23 | Senior Graphic Designer, Vaico Medical.
Vaico (b2b, b2c sales company) imports and distributes various products for babies, breastfeeding, and self-care. With renowned brands like WaterWipes, Twistshake, Ardo, among others, it operates in Chile with its physical store and 3 online stores.
During the first year and a half at Vaico, I was the sole designer in the marketing team (and the company), so my responsibilities extended across various team requirements. Later, with the integration of another designer, my role specifically focused on web design, innovation, and platforms.
⬩Social Media: Planning, creating, and designing content for 4 social media accounts.
⬩Graphic Design: Designing graphic elements for booths, physical stores, merchandising, packaging design, etc.
⬩Platform Manager: Responsible for the maintenance and operation of 2 e-commerce websites (Shopify), including campaign management, product updates, web design, and campaign implementation, among other tasks.
⬩Corporate Design: In addition to my marketing team responsibilities, I was involved in designing presentations, maintaining the corporate website (WordPress), creating designs for the sales team (B2B), and more.
⬩Marketing: Planned monthly B2C campaigns, designed graphic materials (web, mailing, ads), and implemented campaigns for the launch of new brands and products.
2021 | (fl.) Graphic Designer, AMYCA School (Spain).
Collaborated with AMYCA School as a graphic designer for Latin America while pursuing a master’s degree in circular economy.
⬩Social Media: Created and designed content.
⬩Marketing: Designed digital brochures for master’s programs and advertising materials.
⬩Website: Maintained and updated content on the school’s website, in addition to designing graphics for new course launches.
2021-22 | (fl.) Communication Manager, Green Drinks Buenos Aires (Argentina)
Initially I was invited to participate as a web designer for the NGO Green Drinks BA, I successfully completed the website redesign project and was subsequently named Communication Manager.
Responsibilities included: Actively participated in the planning, design, and promotion of the NGO’s activities as a permanent collaborator.
In 2022, I had the opportunity to travel to Buenos Aires to participate in the first post-pandemic event. Currently, I am still collaborating with them on specific projects, such as the website redesign.
*fl. freelance
I have been working as a professional graphic designer since 2010; however, here I am specifically sharing details from just the last few years.
Main
2013 | Bachelor’s in Multimedia Communications. Universidad Mayor, Chile.
2011 | Diploma Cross-Media Responsive Design. Academia Mac, Chile.
2005-09 | Professional Graphic Design. DUOC UC, Chile.
Specialized Courses
2021 | Community Manager and Social Media Advertising. Coderhouse, Argentina.
2020 | Web Design. Coderhouse, Argentina.
2019 | UX/UI Design. Coderhouse, Argentina.
Others
2021-22 | Master’s in Circular Economy and Environment. Universidad Europea Miguel de Cervantes, Spain.
Between 2014 and 2020, I had the great opportunity to work in various countries and also travel to over 20 others.
2014-15 | New Zealand
2015-16 | Australia
2017-18 | France
2018-19 | Germany
Portfolio
In December 2022, my graphic design and creative strategy studio was born, where, alongside an incredible team, we are ambitiously working on wonderful projects.
Get in touch with me!
Whether you have a question, want to discuss a project, or just say hello, I’m here to connect. Feel free to reach out using the form below, and I’ll get back to you as soon as possible. Your inquiries are important to me, and I look forward to hearing from you!